Mike Khaytman - SEO Lead & Digital Strategist

SEO Lead

Bonsai Media Group - Fort Lauderdale, FL

April 2025 - Present

Lead comprehensive SEO strategy and execution for 8+ enterprise clients including Regulator Marine, Skiers Choice, Jayco, and Entegra Coach. Spearhead AI-driven content generation workflows and manage technical SEO implementations across multiple CMS platforms.

Successfully managed SEO initiatives across marine industry leaders and automotive/RV sectors.
Pioneered AI-integrated content workflows that enhanced production efficiency while maintaining quality.
Developed standardized processes for keyword research, content optimization, and performance tracking.

Senior Marketing Strategist

ProperNoun.co - Fort Lauderdale, FL

February 2020 - December 2024

Spearheaded SEO and PPC strategy development for a boutique agency. Leveraged advanced AI tools to identify scalable backlink opportunities and optimize content creation, significantly enhancing campaign efficiency.

Drove monthly traffic increases ranging from 100% to over 1000% for diverse local and national brands.
Built AI-driven frameworks that enabled tripling client capacity without adding headcount.
Conducted technical SEO audits that led to substantial gains in organic visibility and site health.

SEO Product Manager

Boats Group (boattrader.com) - Miami, FL

January 2018 - January 2020

Managed SEO offerings for over 40 client accounts concurrently. Collaborated directly with engineering and product teams within an Agile framework to drive SEO recommendations across hundreds of managed client websites.

Drove internal alignment by developing SEO education materials and sales training decks.
Successfully delivered results for over four dozen clients simultaneously despite organizational challenges.
Pioneered the adoption of Looker Studio for advanced analytics and reporting.

Digital Marketing Specialist

EllaParadis.com - Miami, FL

January 2017 - October 2017

Launched the marketing department by developing and executing integrated PPC, SEO, content marketing, and social media strategies. Implemented an SEO plan that boosted organic search traffic and improved conversion rates.

Drove rapid growth in a challenging industry by securing influencer partnerships and mainstream media placements.
Established a comprehensive content strategy to elevate brand visibility.

Marketing Director

USBmemorydirect.com - Hollywood, FL

January 2011 - December 2016

Scaled the company from ~$400K to over $12M in annual revenue through sustained SEO, content, and outreach efforts. Recruited, trained, and managed a small marketing team, transforming junior hires into skilled professionals.

Increased annual revenue from $400K to $12M through SEO and unconventional digital growth strategies.
Achieved 100% YoY growth at the height of the company's expansion.