Mike Khaytman

Fort Lauderdale, FL

Lead SEO Analyst | Technical & Growth SEO Specialist

Senior Marketing Strategist

ProperNoun.co - Fort Lauderdale, FL

02/2016 - 01/2018; 02/2020 - 12/2024

Spearheaded SEO and PPC strategy development, content creation, and backlink building for a boutique agency specializing in digital growth. Leveraged advanced AI tools to identify scalable backlink opportunities and optimize content creation, significantly enhancing campaign efficiency. Maintained a client-first approach with transparent communication, detailed performance reporting, and customized strategies.

Drove consistent growth for local and national brands in sectors including legal, medical, defense, marine, and financial services—achieving monthly traffic increases ranging from 100% to over 1000%.
Built AI-driven frameworks that enabled us to triple client capacity without adding headcount, increasing operational efficiency and scalability.
Conducted technical SEO audits and site-wide optimizations that led to substantial gains in organic visibility and site health across client websites.

SEO Product Manager, Marketing Strategist

Boats Group (boattrader.com) - Miami, FL

01/2018 - 01/2020

Managed SEO offerings for over 40 client accounts concurrently, providing tailored reporting and strategic consultations. Collaborated directly with engineering and product teams within an Agile framework, driving SEO recommendations implemented across hundreds of managed client websites, significantly enhancing organic performance and scalability. Acted as the primary liaison between clients, internal development teams, and C-suite executives to communicate performance and forecast trends. Pioneered the adoption of Looker Studio, developing comprehensive dashboards for advanced analytics and reporting, automating processes to efficiently manage a large portfolio.

Drove internal alignment by developing SEO education materials and sales training decks, reducing overpromising and improving client expectations for website product offerings. Successfully influenced product prioritization and implementation cycles despite frequent leadership changes and low internal visibility.
Successfully balanced and delivered results for over four dozen clients simultaneously.

Digital Marketing Specialist

EllaParadis.com (Adult Toy B2C eComm Retailer) - Miami, FL

01/2017 - 10/2017

As part of the initial team launched the marketing department by developing and executing integrated PPC, SEO, content marketing, and social media strategies. Implemented an SEO plan that boosted organic search traffic and improved conversion rates. Established a comprehensive content strategy and negotiated influencer partnerships to elevate brand visibility.

Drove rapid growth in a challenging and highly regulated industry by securing multiple influencer partnerships, mainstream media placements, and industry trade show exposure—boosting organic search traffic to rival category leaders.

Marketing Director

USBmemorydirect.com (B2B eComm Retailer) - Hollywood, FL

01/2011 - 12/2016

Began in a technical operations role supporting internal systems, but quickly transitioned into marketing after identifying major strategic gaps and initiating impactful campaigns. Designed and executed the company’s first structured marketing programs, including promotional email campaigns, SEO strategy, and call-to-action optimization—doubling revenue year-over-year during peak growth periods. Spearheaded influencer outreach by sending custom USB drives to early tech influencers, Kickstarter campaigns, and niche communities—predating modern influencer marketing tactics. Scaled the company from ~$400K to over $12M in annual revenue through sustained SEO, content, and outreach efforts. Recruited, trained, and managed a small marketing team, transforming junior hires into skilled SEO professionals.

Increased annual revenue from $400K to $12M through SEO and unconventional digital growth strategies, including early influencer marketing and guerilla campaigns.
Achieved 100% YoY growth at the height of the company’s expansion, transforming the business into a market leader within its niche.